Now a days due to the growth of the Internet industry, it is easier to compare cars before deciding about buying one.
Earlier people used to depend on the recommendations of their friends and relatives for deciding about buying a car. The media industry was also not very developed earlier. The only television channel at that time Doordarshan did not broadcast any program on the auto industry. Newspapers also did not cover information or news about new automobile launches. There was no magazine about the auto industry then. There was no other source of information about new cars. Before 1990 even the auto industry was not well developed and there were few options in the market. This had resulted in no competition in the market. It was bad for automobile buyers as they did not have many choices for buying cars.
After the economic liberalization policy of the early 1990s the auto industry started to grow fast. Various auto companies came to India to launch their products. Now there was much competition in the market. Many new four wheelers were getting launched regularly. All major four wheeler players like Ford, Honda, Hyundai, Toyota, General Motors etc are present in the market now. Indian car buyers also have many options if they want to buy new cars. All major car models are available in the Indian car market. Recently the iconic car Volkswagen Beetle was also launched.
The growth of the auto industry has inspired media houses in the country to launch various products related to the industry. Now there are many magazines about the auto industry. National newspapers regularly cover news and events related to the industry. Television channels have also started to cover all kinds of events related to the sector.
Many Internet firms have launched various auto websites covering news and information about the auto industry. These websites also offer the facility to compare various cars and do other research about vehicles before deciding about buying a certain car. This way any user can easily research thoroughly before deciding about the car to buy. Especially the facility to compare cars is very useful for car lovers.
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