Classified advertising is a very old form of communication; in fact, it is probably older than anyone would have ever expected. Early classified ads give an insight into the details of daily life routines and needs such as clothing, tools, eatables etc. In colonial America, the first classified ads appeared in 1704 in a publication known as the Boston News-Letter. The ad requested readers to indicate if they wanted to list houses, property, goods or merchandise and offered reasonable rates on the services. The success of those classified ads spread the concept of advertising all over the globe.
However the classified ads have evolved over the centuries, still they are timeless. This indicates that the essence of human nature never really changes, and is as constant and permanent as the moon and the wave. The fact is that human beings are always searching, and the only thing that changes is the object they may or may not be seeking. Today, advertised needs are complex and diverse; ranging from housing, cars, antiques, household items, mobiles or even a mate/partner. The birth and growth of the World Wide Web also brings the revolution in the concept of modern classified ads. Now apart from newspapers classified ads, almost every publishing house gives their classified ads on number of websites.