The European Aftermarket Report
This report discusses the pressures that are coming to bear, the reactions of OEMs, suppliers and distributors, and the strategies that companies are pursuing to succeed to survive the global economic crisis now, and in the long term. ( http://www.bharatbook.com/detail.asp?id=127266&rt=The-European-Aftermarket-Report.html )
Background to this Research
Demand for aftermarket products is mainly driven by the quality of OE parts, the number of vehicles in operation, the average age of the vehicle parc, vehicle usage and the average useful life of vehicle parts. Although there are more vehicles on the road than ever before, the aftermarket has experienced weakness due to improved longevity of OE parts and increases in average service lives of automotive parts as a result of technological innovation and higher quality.
While there is some opportunity for aftermarket replacements to grow as the average age of the vehicles on the road increases, suppliers are being required more and more to deliver innovative aftermarket products that upgrade the performance or safety of a vehicle’s original components to drive aftermarket demand.
Key chapters of the report :
Europe’s Automotive Aftermarket vs. the Global Economic Crisis
Introduction
The Situation in 2009
The Global Outlook
The European aftermarket
Continuing trends: changes are well underway
Part quality is improving, extending the life of vehicles
Europe defends independents
Recent trends that squeeze independents
Competition from vehicle makers
Lower cost parts
More electronics in cars
Electrification of powertrains
The economic crisis adds pressure
Strategies for success
Train for electronics
Supply side strategies
Develop co-operations
Develop new products
Defend Prices
Distribution strategies
Growth through consolidation and partnerships
Get closer to the final customer
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